BRIEF
Rebrand the visual identity of the Istanbul Archaeology Museums to enhance their global presence and reflect their status as a leading archaeological institution. The design should unify the complex’s three distinct museums while blending tradition with modernity.
SOLUTION
The rebranding features a logo with interdependent letterforms, symbolizing the collective strength of the three museums. The visual identity combines ancient artifacts with a contemporary design aesthetic, creating a cohesive system that balances individuality and unity. A three-part color structure highlights each museum’s unique identity while maintaining a harmonious overall presence.
