BRIEF
Create a city identity for Istanbul that reflects its rich historical, cultural, and architectural legacy while incorporating its modern, dynamic character. The design should appeal to both residents and visitors, capturing the dual nature of the city.
Create a city identity for Istanbul that reflects its rich historical, cultural, and architectural legacy while incorporating its modern, dynamic character. The design should appeal to both residents and visitors, capturing the dual nature of the city.
SOLUTION
The identity features a logo with the letter “S” stylized as a bridge, symbolizing Istanbul’s role as a connector between two continents. Simplified Ottoman geometric patterns were modernized to reflect Istanbul’s blend of history and modernity. The color palette combines vibrant oranges and yellows to represent the energetic side of the city, while deep blues evoke its tranquil seas and ferries.
The identity features a logo with the letter “S” stylized as a bridge, symbolizing Istanbul’s role as a connector between two continents. Simplified Ottoman geometric patterns were modernized to reflect Istanbul’s blend of history and modernity. The color palette combines vibrant oranges and yellows to represent the energetic side of the city, while deep blues evoke its tranquil seas and ferries.
