ISTANBUL TÜYAP BOOK FAIR VISUAL IDENTITY

This ongoing project focuses on designing a visual identity for the Istanbul TÜYAP Book Fair, one of Istanbul's largest book fairs. The identity highlights the fair's three main sections: General Books, Academic Books, and the Sahaf (used-bookstore) category. A symbol resembling a logo was developed as the centerpiece of the identity, applied in various forms to create a dynamic and playful character, reflecting the fair's lively and enjoyable atmosphere. This flexible use of the symbol aligns with the project's purpose as a one-year Visual Identity rather than a comprehensive Brand Identity.

LOGO

The logo combines the image of an open book with the letter "K" from the Turkish word "kitap" (book). It's design aims to convey the playful energy of the fair. Within the identity, the logo is also adapted as arrows or appears as incomplete versions of other symbols.

SYMBOL

The other symbols represent different perspectives of an open book and incorporate an asterisk (*), a common element in books.